Job Description
We are seeking a visionary Senior SEO Specialist to lead our organic growth initiatives in New York City. In this high-impact role, you will drive traffic, enhance visibility, and optimize user acquisition strategies across our portfolio. If you are a data-driven professional passionate about the nuances of search algorithms and digital strategy, Nexus Digital is your next destination.
What You Will Do:
- Develop and execute comprehensive SEO strategies to improve organic rankings and drive qualified traffic.
- Conduct in-depth technical audits to resolve crawl errors, improve site speed, and enhance user experience.
- Lead keyword research and competitor analysis to identify high-value opportunities and market gaps.
- Craft data-driven content strategies that align perfectly with user intent and search algorithms.
- Monitor key performance indicators (KPIs) using Google Analytics and Search Console to report on ROI.
- Collaborate with cross-functional teams to integrate SEO best practices into web development and content creation.
Responsibilities
- Execute on-page and off-page optimization strategies to maximize search visibility.
- Manage backlink profiles through ethical outreach and relationship building.
- Stay abreast of the latest Google algorithm updates and industry trends.
- Present monthly performance reports to stakeholders with actionable insights.
Qualifications
- 3-5+ years of proven experience in SEO, with a track record of increasing organic traffic for mid-to-large scale websites.
- Deep understanding of Google’s core algorithm updates (Panda, Penguin, Hummingbird, BERT, Core Web Vitals).
- Proficiency in technical SEO tools such as SEMrush, Ahrefs, Screaming Frog, and Google Search Console.
- Strong analytical skills with the ability to interpret data and translate it into actionable business strategies.
- Excellent written and verbal communication skills for presenting technical concepts to non-technical stakeholders.
- Bachelor’s degree in Marketing, Business, or a related field.