Job Description
About Apex Digital:
We are a forward-thinking technology firm dedicated to scaling digital presence through data-driven strategies. As we expand our market reach, we are seeking a Senior SEO Specialist to lead our organic growth initiatives. You will play a pivotal role in optimizing our digital footprint and driving high-quality traffic to our platform.
Why Join Us?
• Competitive salary and comprehensive benefits package.
• Work with cutting-edge SEO tools and methodologies.
• Collaborative and innovative work culture in the heart of Austin.
• Professional development opportunities and career advancement.
Responsibilities
- Conduct comprehensive technical SEO audits to identify and resolve website performance issues, improving crawlability and indexability.
- Develop and execute high-impact link-building strategies to increase domain authority and organic ranking.
- Lead keyword research and content strategy, ensuring alignment with user intent and business goals.
- Analyze website traffic, user behavior, and conversion metrics using Google Analytics 4 and Search Console.
- Collaborate with the development and content teams to implement on-page optimizations and schema markup.
- Monitor industry trends and algorithm updates to ensure our strategies remain competitive and compliant.
Qualifications
- Minimum of 5 years of proven experience in SEO, including technical SEO and content strategy.
- Strong proficiency in Google Analytics 4, Google Search Console, and SEO analytics tools (e.g., SEMrush, Ahrefs, Moz).
- Deep understanding of HTML, CSS, and JavaScript to communicate effectively with development teams.
- Excellent analytical skills with the ability to interpret complex data and translate it into actionable insights.
- Bachelor's degree in Marketing, Business, or a related field is preferred.
- Self-motivated individual with a strong track record of improving organic search rankings for major keywords.