Job Description
Are you ready to shape the digital landscape for the biggest sporting event in history?
Global Fan Engagement is seeking a visionary Senior SEO Manager to lead our organic growth strategy leading up to the historic 2026 FIFA World Cup. This is a unique opportunity to own the search strategy for millions of fans, optimizing for a global audience and driving unprecedented traffic to our platforms.
In this role, you will be at the forefront of a multi-year digital campaign, ensuring we capture every opportunity as the world turns its eyes to the United States. If you thrive in high-pressure environments and love data-driven storytelling, we want to meet you.
Responsibilities
- Develop and execute a comprehensive SEO roadmap specifically tailored for the 2026 World Cup lifecycle, from initial hype to the final whistle.
- Conduct deep-dive technical audits to ensure site architecture supports massive traffic spikes and global scalability.
- Lead the content strategy for high-volume keywords related to team news, event schedules, and fan experiences.
- Manage a team of SEO specialists and content creators to ensure consistent execution across all channels.
- Analyze real-time traffic data to pivot strategies instantly, maximizing conversion rates during major match days.
- Build high-authority backlink profiles through strategic PR and influencer partnerships.
Qualifications
- Minimum of 7 years of experience in SEO, with at least 2 years in high-traffic or event-based digital marketing.
- Proven track record of managing SEO for major global events or similar high-volume traffic scenarios.
- Deep technical knowledge of Google Search Console, Analytics 4, and schema markup.
- Strong command of HTML/CSS and the ability to write optimized code snippets.
- Experience managing remote teams and cross-functional stakeholders.
- Bachelor’s degree in Marketing, Communications, or a related field.