Job Description
We are seeking a highly analytical and creative Senior SEO Specialist to lead our organic growth initiatives. In this pivotal role, you will develop and execute comprehensive SEO strategies that drive traffic, enhance visibility, and improve conversion rates. You will act as a bridge between technical teams and content creators, ensuring our digital presence remains at the forefront of search engine algorithms.
What You'll Do:
Our ideal candidate is passionate about data-driven decision-making and possesses a deep understanding of the modern search landscape.
Responsibilities
- Conduct in-depth technical and on-page SEO audits to identify and rectify site performance issues.
- Develop and implement data-driven content strategies targeting high-value keywords to improve search rankings.
- Manage link-building campaigns and outreach efforts to acquire authoritative backlinks.
- Analyze website traffic data using Google Analytics 4 and Search Console to report on KPIs and ROI.
- Collaborate with web developers to ensure site architecture, speed, and mobile-friendliness are optimized.
- Stay ahead of Google algorithm updates and industry trends to ensure long-term SEO success.
Qualifications
- Minimum of 4 years of proven experience in SEO, preferably within a fast-paced agency or in-house environment.
- Strong technical understanding of HTML, CSS, and JavaScript, with a focus on site speed and crawlability.
- Proficiency with SEO tools such as Ahrefs, SEMrush, Moz, and Screaming Frog.
- Excellent analytical skills with the ability to interpret complex data and present actionable insights.
- Strong written and verbal communication skills.
- Experience with Google Tag Manager and schema markup is a plus.